FastFinance

Challenge

FastFinance is HFMA's data-driven newsletter for healthcare CFOs and finance executives — a category where the subject matter is dense, technical, and, frankly, not designed to be visually interesting. The brief was to make complex financial and regulatory information (rebate structures, reimbursement models, policy shifts) something a busy executive would actually stop and read, twice a week, without ever feeling like the visuals were decoration bolted onto the data.

Role

Senior Editor, Visuals & Design — sole owner of the visual system, from concept through final production. I design, illustrate, and ship the weekly newsletter with two original infographics on a fixed editorial cadence, working directly from source financial data and editorial copy.

Approach

Built a repeatable visual system rather than one-off graphics: a dark navy/teal palette with a cyan accent, Poppins ExtraBold for headlines, Lato for body copy, and Dharma Gothic E for number callouts — so every chart, illustration, and data point reads as part of one consistent brand, no matter how different the underlying story is week to week. Production runs through SVG builds refined in Adobe Illustrator, letting me move fast without sacrificing precision on the numbers.

Status & Deliverables

Ongoing weekly published sends, with two infographics per issue.

Impact (forward-looking)

Winner, 2026 Jesse H. Neal Award for Best E-Newsletter — judges specifically cited the visuals as the differentiator in a category not known for design ambition. Also earned an AZBEE Silver Award for Email Newsletter Design and back-to-back AZBEE National Finalist recognition for Best Body of Work by a Designer.