Brand, Sales, and Campaign Design

FastFinance Newsletter System
Design system for a weekly CFO newsletter — infographic templates, layout standards, and visual voice built to hold up issue after issue. Won a 2026 Jesse H. Neal Award for Best E-Newsletter, with judges specifically citing the visuals.

Vitalic Health Brand System
Brand guidelines, partner-facing reports, and event materials for a healthcare-affordability initiative built to speak to outside stakeholders, not just an internal audience.

Connect Magazine
Built the brand from zero — logo, masthead, and full editorial design system — as founding designer for an independent Nashville publication.

VIP Destin / VIP Pensacola Advertising Design
Spec advertising creative for a Florida magazine group — several pieces built specifically as sales tools, used to close new advertiser deals rather than fulfill existing contracts.

Magazine Launch Proposal, Jackson, TN
A pitch package built to sell a new magazine concept before a single issue existed — positioning, sample spreads, and proposed creative direction.

Nashville Lifestyles Subscriber & Event Campaigns
Digital ad campaigns built to drive magazine subscriptions and event attendance inside a fast, recurring promotional calendar.

Bridgestone Arena Digital Signage, Broadway
Environmental brand design for Nashville Lifestyles — digital signage facing Broadway, extending the magazine's identity into a high-traffic public space.

Reusable Promo Video System
Built a monthly promotional video for Nashville Lifestyles as a template rather than a one-off — reused month after month for the airport bookshop, cutting production time while keeping the brand consistent.

Nashville Lifestyles "25 Most Beautiful People"
Art-directed a video for the magazine's flagship annual event, produced for live screen display at the event itself.